The King of Pot Mood Trailer
The King of Pot Mood Trailer
Marijuana Inc. CNBC
FLORIDA
It starts with one puff. BRUCE PERLOWIN can see it. His mind expanding. Enlightenment. It’s clear. He wants to share this feeling with the world.
It’s the late 60’s. Nixon is sworn in, America opens its eyes to the Vietnam War, Martin Luther King, Jr. and Robert F. Kennedy have been assassinated, and Apollo 6 circles the moon. The world is changing and Bruce believes he’s found the key to enlightening the minds of everyone and with it bring world peace. It’s marijuana. It may sound like the rantings of a stoned twenty-year-old -- it kind of was -- but this eccentric baby-faced genius was about to make history.
As Bruce fantasizes of escaping his father’s boring furniture business to go to India for ten years to work on his enlightenment, Bruce’s friend desperately asks him to help him dispose of a bale of weed. This is it. His opportunity to start his marijuana rebellion. Backed by his hot-headed, hippie bashing, brother, CRAIG, and his all too eager band of childhood friends, Bruce becomes the life of college parties throughout Florida. Spreading his marijuana gospel everywhere he goes. Bruce isn’t afraid of the DEA -- being too clever for his own good -- but gaining the disapproval of his strait-laced Jewish father.
Bruce gains a huge following of believers in his mission, including the devilish wild-child DIANE and a dangerous ring of smuggling brothers who want to use his potential. Unaware of the danger, Bruce partners with the ring and finds himself thrust into the profitable but dark side of smuggling. Drugs, violence, and hit jobs from within the ring over souring deals, Bruce is feeling the world closing in on him. What’s more, Bruce involved his father’s business into the operation by secretly laundering money out of the new branches he built. Fearing for the lives of his crew and growing family, Bruce needs an escape plan. He needs a place away from Cocaine Cowboys, warring brothers and unceasing violence to realize his dream marijuana enterprise.
Assuming the fake identity of a novelist, Bruce hires a research firm to get information on where the fewest drug busts happen in the U.S. Hello, San Francisco. Meet Bruce Perlowin.
CALIFORNIA
With a warrant out for his arrest, it’s his one shot to go. Scrambling to sell off his assets before they’re seized, Bruce must finally come clean to his father. Bruce tells his father of his dream and how he’ll give him everything back plus more, but his father wants nothing more to do with him. Though things haven’t been great with Diane, he knows that she’ll come with him, but she tells him she’s done. She’s met someone else who can offer her the stable life she wants for her and their son.
Starting from scratch Bruce and his team get to work building the new business - using the latest technology, forming an intelligence force that rivals the Pentagon, hiring a fleet of out of work fishermen to smuggle the marijuana in, and a deal with the fierce Colombian cartel. It’s ambitiously ridiculous, but he manages to do it and all without guns. Bruce also begins rebuilding his personal life when he meets the gentle yet passionate BECKY who not only believes in his dream but believes in him.
Millions of dollars begins sailing right under the Golden Gate Bridge. He’s using the criminal system to spread enlightenment, restore the livelihoods of a fishing community, and bring prosperity to whole villages in Columbia. It feels good and he starts to wonder how far he can push it.
Bruce’s spiritualism begins to bend to the pressure, his relationships, and the thirst for power. As Bruce’s wealth begins to know no bounds, the line between good and evil begin to blur. He goes too far, using his smuggling operation to kidnap his son in Florida.
PRISON
With his father, two marriages and two chances to be a father lost, Bruce is forced to come face-to-face with the losses he’s stacked up. His humble disciple identity has become a full-blown messiah complex, further enhanced by a growing Percodan addiction used to help him cope. He has to get out. Somewhere he can focus on his own enlightenment once again. Being buried alive by his own creation, Bruce accidentally leaves his notebook detailing his operation at a Denny’s restaurant.
Armed with Bruce’s notebook -- subconsciously left behind or not -- Bruce is taken down. Unwilling to give up anyone in his operation, Bruce gets 15 years in prison. When the Columbian cartel ask if he wants them to break him out, he tells them no. He is at peace. It may not be India but he got his time and isolation to work on himself and plan his return. He wants to do it all again, but this time legally.
The organization got too big. That was one of my primary mistakes. You don't run the organization. The organization runs you. I guess I couldn't say no to myself. I was addicted to the lifestyle. Addicted to the stress. Addicted to the greed.
Epilogue
A counterculture hero following his arrest, Bruce’s notoriety increased again just prior to his release from prison when he published his resume in newspapers nationwide under the headline: “Ex-Marijuana Kingpin Needs a Job.” As a result, Bruce was overwhelmed with job offers. In the end, he decided to continue on an entrepreneurial path in sales and marketing.
Bruce now is doing what he loves -- legally -- running a sustainable hemp business called Hemp, Inc. He's still fighting the fight for marijuana and it's potential to change the world, this time setting his sights on a new problem -- building sustainably.
THE CHARACTERS
BRUCE
PERLOWIN
— The legend, the prophet, the lover
Bruce is a master-mind that is born ahead of his time. He knew pot should be legalized but wasn’t going to let the law stop him from his spiritual mission. Bruce’s boyish looks and crazy ideas made it hard for people to immediately take him seriously, but his preacher-like way with words had people falling in line behind him. His love for everyone made him charming, but when that same enthusiastic infatuation is turned to someone new, it made the women and his crew feel like they were less important.
THE PRODUCERS
TODD
DENKIN
— Producer
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Todd Denkin is a highly accomplished media and production executive with a career spanning major network television, award-winning film, and C-level leadership in the publicly traded companies.
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Beginning in talent at Dick Clark Productions and then Nickelodeon Studios, he became a staff producer for Miami's largest ad agency, overseeing production for thousands of TV commercials. His work has appeared on virtually every major broadcast and cable network, including ABC, NBC, CBS, ESPN, MTV, and Nickelodeon.
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A highlight of his film career was directing and producing the multi-award-winning 35mm film, "The Australian Experience," developed with Bank of America and the Australian Tourist Commission for the Sydney Olympic Games' international launch.​
Beyond media, Mr. Denkin is a successful entrepreneur and C-Level Executive in the cannabis sector. Drawing on his background, he founded TNMNews.com, a media company chronicling the political, social, and economic developments related to the end of cannabis prohibition and founded three other successful publlc cannabis ventures.
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He remains actively engaged in creative production, serving as a producing partner with Billy Frank on The King of Pot and the Becoming the King of Pot podcast which he also co-hosts with his cousin Bruce Perlowin ("The King of Pot"). Billy and Todd are also developing "The Complete History of Marijuana," an ambitious six-part comprehensive documentary series.
BiLLY
FRANK
— Producer
Billy's versatile career in entertainment began in 1994 with Make It Happen Productions, earning numerous accolades across major network, brand, and studio projects. Early work at Dick Clark Productions led to a close CBS relationship, aiding the launch of Survivor, and he executive produced the main title for NBC's The Tonight Show with Jay Leno.
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His expertise extends beyond television, including spearheading the multi-award-winning 35mm film, "The Australia Experience"—a major international collaboration with Bank of America and The Australian Tourist Commission for the global launch of the Olympic Games. He was also segment producer for the Oscar-winning motion picture, Seabiscuit.
Currently, Billy focuses on historical and community-focused documentaries. He has secured rights for a feature documentary on The Watts Summer Games, highlighting the positive community spirit after the 1965 Los Angeles Watts Rebellion. He is also producing a comprehensive cannabis history project with Todd Denkin, including the six-part documentary series The Complete History of Marijuana and the podcast "Becoming The King of Pot," underscoring his commitment to insightful, high-quality non-fiction content.​
These current projects reflect his ability to weave together compelling narratives from significant historical and cultural events. His track record demonstrates a successful transition from high-profile entertainment production to impactful non-fiction storytelling. Billy continues to seek out and develop projects that offer unique perspectives and contribute meaningfully to public discourse.